George joined the TruArc team as an associate in 2022. Previously, George was an associate at Pamplona Capital Management, where he worked closely with companies in the consumer and business services sectors.

George started his career as an investment banking analyst in Barclays’ Global Leveraged Finance Group, covering the technology, media, and telecom spaces.

George holds a B.A. in Economics from Colgate University. He is an experienced diver, avid golfer, and a member of the Explorers Club.

Contact George at gcrawford@truarcpartners.com

On working in the middle market:

“Industry trends are amplified within the middle market — TruArc has a track record of anticipating these trends and driving outsized growth for its portfolio companies, all while partnering with management teams dedicated to becoming leaders in their space.”